Since educating customers builds trust and helps them feel more comfortable purchasing from your business, you can generate more leads and start to develop relationships with potential shoppers. You can increase leads when content marketing is used to drive traffic. Offering educational and informative content about a topic they’re interested in can help you increase visibility online through your website or social media accounts. A content strategy can help you attract more customers and website visitors, especially when people are constantly looking for solutions to their pain points. When done right, an effective content marketing strategy can: 88% of people credit branded videos for convincing them to purchase a product or service.Ĭontent marketing benefits businesses in many ways.67% of business to business (B2B) marketers say B2B content marketing increases engagement and the number of leads they generate.Businesses with blogs get 67% more leads than other companies.Take a look at what the data says about content marketing: Also, it provides a competitive advantage. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy.Ĭontent marketing is a go-to tactic that’s proven to work. The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells. Content marketing is a type of inbound marketing that attracts customers and builds loyalty, making it effective for customer retention.Ĭontent marketing definition: What is content marketing?Ĭontent marketing is the development and distribution of relevant, useful content-blogs, newsletters, white papers, social media posts, emails, videos, and the like-to current and potential customers.
A content marketing strategy establishes your brand as a thought leader, boosting trust among your audience by creating and distributing content in various ways.
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